Juliana Murasawa

Partnership Manager and 3x3 Coordinator

Partnership Manager and 3×3 Coordinator @ Rintch Basketball Academy – Brazil

When Learning Never Stops

Born and raised in São Paulo, Brazil, with Japanese roots. Sports have been a huge part of my life since my childhood, and because of that I’m one of those people who watches several different disciplines.

I got my Bachelor’sdegree in Sports in São Paulo, and while I was in the university I got to do an exchange program in London (England) with the goal of improving my knowledge of English. Besides that, I also had the opportunity to work at the Walt Disney World in Orlando (USA) thanks to their International College Program, which hires college students to work at their complex temporarily during the busy holiday period. My college years were quite busy, and during that period I also got to be a part of one of the biggest sports events in the world, working as a volunteer at the 2014 FIFA World Cup. One year after my graduation, an opportunity to get a Master’s degree in International Sports Management in Lille (France) made me cross the Atlantic Ocean and study abroad for 18 months.

Back in Brazil, I worked at the biggest organizer of 3×3 basketball events in the country, where I had many responsibilities, which included CRM, updating statistics and news on the website, assisting with the communication between the organization and FIBA and organizing the events.

At Rintch Basketball Academy, my goal is to help as many people as possible to be in touch with sport from a young age, because I believe this to be a very powerful tool from a social point of view. Besides that, Brazil is a country with a huge potential for talented athletes who haven’t been discovered due to the lack of opportunities. And I look forward to being part of the change.

PORTUGUESE

Nascida e criadaem São Paulo, Brasil, com descendênciajaponesa. Esportessãoumaparteenorme da minhavidadesdeainfância, e por isso sou umadaquelaspessoas que assisteváriasmodalidades.

Me formeiemBachareladoemEsporteem São Paulo, e enquantoestavanauniversidadeeupudefazer um intercâmbioemLondres (Inglaterra) com o objetivo de melhorar meu conhecimento do inglês. Alémdisso, tambémtiveaoportunidade de trabalhar no Walt Disney World em Orlando (EUA) graçasao International College Program, que contrataestudantesuniversitários para trabalhar no seucomplexodurante a altatemporada das festas de fim de ano. Meu anosnafaculdadeforambemocupados, e naquelaépocapudeparticipar de um dos maioreseventosesportivos do mundona Copa do Mundo da FIFA 2014. Um anodepois de me formar, tiveaoportunidade de fazer um mestradoemGestãoInternacional de Esportesem Lille (França) por 18 meses.

De volta aoBrasil, eutrabalheinamaiororganizadora de eventos de basquete 3×3 no país, ondeeutinhaváriasresponsabilidades, que incluíam CRM, atualizarestatísticas enotícias no site, auxiliar nacomunicação entre aorganização e a FIBA e organizareventos.

Na Rintch Basketball Academy, meu objetivo é ajudar o máximo de pessoas a tercontato com o esportedesdecedo, porqueeuacredito que elesejauma ferramenta muitopoderosa do ponto de vista social. Alémdisso, o Brasil é um país com um potencialgigante para atletastalentosos que aindanãoforamdescobertos por falta de oportunidades. E eu mal possoesperar para ser parte da mudança.